TY  - BOOK
AU  - Kassarjian, Harold H; Robertson, Thomas S
TI  - Perspectives in Consumer Behavior
SN  - 136604404
U1  - 658.8342  KAS 
PY  - 1991///
CY  - Prentice-Hall Inc., Eaglewood Cliff, New Jersy
KW  - Consumer behaviour
ER  -