Shaw, Robert; Merrick, David <br/><br/>
Marketing Payback: Is your marketing profitable? 
Shaw, Robert; Merrick, David 
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 - Pearson Education Ltd: London  2006 
 - 511 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label>8177584847  499 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  SHA