Gilligan, Colin; Wilson, Richard M <br/><br/>
Strategic Marketing Planning 
Gilligan, Colin; Wilson, Richard M 
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 - Butterworth-Heinemann, Oxford  2006 
 - 625 p 
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<br/><br/>  
<br/><br/><label>ISBN: </label>8131206637  495 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic marketing management
<br/><br/><label>Dewey Class. No.: </label>658.402M  GIL