Srinivasan,R <br/><br/>
Case Studies in Marketing: The Indian context 
Srinivasan,R 
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 - Prentice-Hall of India Pvt. Ltd., New Delhi  2005 
 - 306 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label>8120327713  225 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  SRI