Rao, Vithala R; Steckel, Joel H <br/><br/>
Analysis for Strategic Marketing 
Rao, Vithala R; Steckel, Joel H 
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 - Pearson Education, Delhi  2006 
 - 514 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label>8131701603  295 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic marketing management
<br/><br/><label>Dewey Class. No.: </label>S 658.402M  RAO