TY  - BOOK
AU  - Phipps, Rosemary; Simmons, Craig
TI  - The Marketing customer Interface 2001-2002
T2  - CIMA
SN  - 750653078
U1  - 658.81CRM  PHI 
PY  - 2001///
CY  - Butterworth-Heinemann, Oxford
KW  - Customer relations management-- CRM
ER  -