TY  - BOOK
AU  - Peppers, Don; Rogers, Martha
TI  - One to One Manager: Real-world lessons in Customer Relationship Managment
SN  - 038550229X
U1  - 658.81CRM  PEP 
PY  - 2002///
CY  - Doubleday & Co., New York
KW  - Customer relations management-- CRM
ER  -