TY  - BOOK
AU  - Shainesh, G; Sheth, Jagdish N
TI  - Customer Relationship Management: A strategic perspective
SN  - 1403928622
U1  - 658.81CRM  SHA 
PY  - 2006///
CY  - Macmillan India Ltd., Delhi
KW  - Customer relations management-- CRM
ER  -