TY  - BOOK
AU  - Pringle, Hamish; Gordon, William
TI  - Brand Manners: How to create the self-confident organisation to live the brand
SN  - 470856106
U1  - 658.8B  PRI 
PY  - 2001///
CY  - John Wiley & Sons Inc., New York
KW  - Brand Management
ER  -