Edwards, Helen; Day, Derek <br/><br/>
Creating Passion Brands: Getting to the heart of branding 
Edwards, Helen; Day, Derek 
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 - Kogan Page Pub: London  2005 
 - 244 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label>749445432  325 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.8B  EDW