TY  - BOOK
AU  - Worsam, Mike
TI  - Effective Management for Marketing 2001-2002
T2  - CIM Course Book 2001
SN  - 750653094
U1  - 658.8  WOR 
PY  - 2001///
CY  - Butterworth-Heinemann, Oxford
KW  - Marketing management
ER  -