TY  - BOOK
AU  - Meek, Helen, et.al
TI  - Strategic Marketing Management: Planning and control
T2  - CIM Course Book
SN  - 750653132
U1  - 658.402M  MEE 
PY  - 2001///
CY  - Butterworth-Heinemann, Oxford
KW  - Strategic marketing management
ER  -