TY  - BOOK
AU  - Lancaster, Geoff, et.al
TI  - Marketing Fundamentals 2001-2002
T2  - CIM Course Book 2001
SN  - 750653051
U1  - 658.8  LAN 
PY  - 2001///
CY  - Butterworth-Heinemann, Oxford
KW  - Marketing management
ER  -