TY  - BOOK
AU  - Lovelock, Christopher; Wirtz, Jochen
TI  - Services Marketing: People, technology, strategy
SN  - 8129704536
U1  - S 658. 8S  LOV 
PY  - 2005///
CY  - Pearson Education (Singapore) Pte. Ltd., Delhi
KW  - Services marketing
ER  -