Lovelock, Christopher; Wirtz, Jochen <br/><br/>
Services Marketing: People, technology, strategy 
Lovelock, Christopher; Wirtz, Jochen 
 - 5 edition 
 - Pearson Education (Singapore) Pte. Ltd., Delhi  2005 
 - 674 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label>8129704536  399 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services marketing
<br/><br/><label>Dewey Class. No.: </label>S 658. 8S  LOV