TY  - BOOK
AU  - Raju, M S, et.al.
TI  - Consumer Behavior: Concepts, applications and cases
SN  - 812591532X
U1  - 658.8342  RAJ 
PY  - 2005///
CY  - Vikas Publishing House Pvt. Ltd., New Delhi
KW  - Consumer behaviour
ER  -