Raju, M S, et.al. <br/><br/>
Consumer Behavior: Concepts, applications and cases 
Raju, M S, et.al. 
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 - Vikas Publishing House Pvt. Ltd., New Delhi  2005 
 - 351 p 
 - .
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<br/><br/><label>ISBN: </label>812591532X  195 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour
<br/><br/><label>Dewey Class. No.: </label>658.8342  RAJ