Lancaster, Geoff; Massingham, Lester <br/><br/>
Strategic marketing planning and evaluation 
Lancaster, Geoff; Massingham, Lester 
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 - Crest Publishing House: New Delhi  2004 
 - 187 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label>8124204470  795 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic marketing management
<br/><br/><label>Dewey Class. No.: </label>658.402M  LAN