Webster, Frederick E <br/><br/>
Market-driven management: How to define, develop, and deliver customer value 
Webster, Frederick E 
 - 2 edition 
 - John Wiley & Sons Inc., New York  2002 
 - 320 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label> $29.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>S 658.8  WEB