Hoffman, K Douglas; Bateson, John E G <br/><br/>
Essentials of services marketing: Concepts, strategies and cases 
Hoffman, K Douglas; Bateson, John E G 
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 - Thomson-South Western, Australia  2004 
 - 569 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label> $6.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services marketing
<br/><br/><label>Dewey Class. No.: </label>S 658.8S  HOF