Stafford, Marla R; Faber, Ronald J, Ed. Advertising, promotion and new media Stafford, Marla R; Faber, Ronald J, Ed. - - Prentice-Hall of India Pvt. Ltd., New Delhi 2005 - 380 p - . ISBN: 295 Subjects--Topical Terms: Advertising Dewey Class. No.: S 659 STA