Rivkin, Steve; Sutherland, Fraser <br/><br/>
Making of a name: The inside story of the brands we buy 
Rivkin, Steve; Sutherland, Fraser 
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 - Oxford University Press, Oxford  2004 
 - 275 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label> $28 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>S 658.8B  RIV