Wacker, Watts; Mathews, Ryan <br/><br/>
Deviant's advantage: How to use Fringe ideas to create mass markets 
Wacker, Watts; Mathews, Ryan 
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 - Three Rivers Press, New York  2002 
 - 306 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label> $11.75 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business environment
<br/><br/><label>Dewey Class. No.: </label>333.7  WAC