Ries, Al; Ries, Laura <br/><br/>
22 immutable laws of branding 
Ries, Al; Ries, Laura 
 - 
 - Profile Books, London  2003 
 - 179 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label> 195 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.8B  RIE