TY  - BOOK
AU  - Kapferer, Jean- Noel
TI  - Strategic brand management: Creating and sustaining brand equity long term
SN  - 8175542918
U1  - 658.8B  KAP 
PY  - 2004///
CY  - Kogan Page Inda Pvt Ltd: New Delhi
KW  - Brand Management
ER  -