Kapferer, Jean- Noel <br/><br/>
Strategic brand management: Creating and sustaining brand equity long term 
Kapferer, Jean- Noel 
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 - Kogan Page Inda Pvt Ltd: New Delhi  2004 
 - 497 p 
 - .
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<br/><br/><label>ISBN: </label>8175542918  495 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.8B  KAP