TY  - BOOK
AU  - Linneman, Robert E; Stanton, John L
TI  - Encyclopaedia of strategic marketing management, Vol.03: Marketing planning in a total quality environment
U1  - R 658.402M  LIN.3 
PY  - 2005///
CY  - Jaico Publishing House: Mumbai
KW  - Strategic marketing management
ER  -