Linneman, Robert E; Stanton, John L <br/><br/>
Encyclopaedia of strategic marketing management, Vol.03: Marketing planning in a total quality environment 
Linneman, Robert E; Stanton, John L 
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 - Jaico Publishing House: Mumbai  2005 
 - 464 p 
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<br/><br/><label>ISBN: </label>  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic marketing management
<br/><br/><label>Dewey Class. No.: </label>R 658.402M  LIN.3