Mathur, A B L <br/><br/>
Readings in marketing 
Mathur, A B L 
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 - RBSA Publishers: Jaipur  2002 
 - 333 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label>8176111104  700 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  MAT