Kotabe, Masaaki; Helsen, Kristiaan <br/><br/>
Global marketing management 
Kotabe, Masaaki; Helsen, Kristiaan 
 - 2 edition 
 - John Wiley & Sons: New York  2001 
 - 739 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label>471372897  $105.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>R 658.8  KOT