Lancaster, Geoff; Massingham, Lester <br/><br/>
Marketing management 
Lancaster, Geoff; Massingham, Lester 
 - 3 edition 
 - Mc Graw Hill: London  2001 
 - 542 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label>77097521  $19.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  LAN