Kumar, Nirmalya <br/><br/>
Marketing as strategy: Understanding the CEO`s agenda for driving growth and innovation 
Kumar, Nirmalya 
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 - Penguin Books: New Delhi  2004 
 - 270 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label>670057894  595 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic marketing management
<br/><br/><label>Dewey Class. No.: </label>658.402M  KUM