Zikmund, William G, et.al. <br/><br/>
Customer relationship management: Integrating marketing strategy and information technology 
Zikmund, William G, et.al. 
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 - John Wiley & Sons: New York   
 - 179 p 
 - .
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<br/><br/><label>ISBN: </label>9812530541  $3.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations management-- CRM
<br/><br/><label>Dewey Class. No.: </label>658.81CRM  ZIK