Chunawalla, S A; Sethia, K C <br/><br/>
Foundations of advertising theory and practice 
Chunawalla, S A; Sethia, K C 
 - 5 edition 
 - Himalaya Pub House: Mumbai  2004 
 - 930 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label>8178664860  325 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659  CHU