TY  - BOOK
AU  - Sutherland, Max; Sylvester, Alice K
TI  - Advertising and the mind of the consumer: What works, what doesn`t, and why
SN  - 1865082317
U1  - 659  SUT 
PY  - 2004///
CY  - Allen&Unwin: Australia
KW  - Advertising
ER  -