Marconi, Joe <br/><br/>
The brand marketing book: Creating, managing, and extending the value of your brand 
Marconi, Joe 
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 - NTC Business Books: USA  2001 
 - 247 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label>844222577  695 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.8B  MAR