Moon, Michael; Millison, Doug <br/><br/>
Firebrands: Building brand loyalty in the internet age 
Moon, Michael; Millison, Doug 
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 - TATA McGraw-Hill Publishing Co., New Delhi  2001 
 - 318 p 
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<br/><br/><label>ISBN: </label>70439532  375 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management
<br/><br/><label>Dewey Class. No.: </label>658.8B  MOO