Jones, John Philip; Slater, Jan S <br/><br/>
What's in a name?: Advertising and the concept of brands 
Jones, John Philip; Slater, Jan S 
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 - Prentice-Hall of India Pvt. Ltd., New Delhi  2003 
 - 308 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label> 195 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.8B  JON