Boyd, Harper W, et.al. <br/><br/>
Marketing research: Text and cases 
Boyd, Harper W, et.al. 
 - 7 edition 
 - Richard D. Irwin, INC.: Illinois  2003 
 - 816 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label>8185386161  285 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  BOY