Kumar, Niraj <br/><br/>
Marketing communications: Theory and practice 
Kumar, Niraj 
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 - Himalaya Pub House: Mumbai  2001 
 - 560 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label>8178660067  295 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business communication
<br/><br/><label>Dewey Class. No.: </label>R 380.3  KUM