Anderson, James C; Narus, James A <br/><br/>
Business market management: Understanding, creating, and delivering value 
Anderson, James C; Narus, James A 
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 - Pearson Education (Singapore) Pte. Ltd., Delhi  2004 
 - 460 p 
 - .
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<br/><br/><label>ISBN: </label> 275 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  AND