Smith, Paul, et al. <br/><br/>
Handbook of strategic marketing communications: New ways to build and integrate communications 
Smith, Paul, et al. 
 - 
 - Crest Publishing House, New Delhi  2003 
 - 300 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label> 995 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic marketing management
<br/><br/><label>Dewey Class. No.: </label>658.402M  SMI