TY  - BOOK
AU  - Sheth, Jagdish; Mittal, Banwari
TI  - Customer behavior: A managerial perspective
SN  - 3034334
U1  - 658.81CRM  SHE 
PY  - 2003///
CY  - Thomson Learning: Australia
KW  - Customer relations management-- CRM
ER  -