Pringle, Hamish; Gordon, William <br/><br/>
Brand manners: How to create the self-confident organisation to live the brand 
Pringle, Hamish; Gordon, William 
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 - John Wiley & Sons Inc., New York  2001 
 - 314 p 
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<br/><br/><label>ISBN: </label> $30.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.8B  PRI