Zeithaml, Valarie A; Bitner, Mary Jo <br/><br/>
Services Marketing 
Zeithaml, Valarie A; Bitner, Mary Jo 
 - 
 - Tata Mc Graw Hill: New Delhi  2003 
 - 620 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label>70530424  315 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services marketing
<br/><br/><label>Dewey Class. No.: </label>658.8S  ZEI