TY  - BOOK
AU  - Zeithaml, Valarie A; Bitner, Mary Jo
TI  - Services Marketing: Integrating customer focus accross the firm
SN  - 70530424
U1  - R 658.8S  ZEI 
PY  - 2003///
CY  - Tata Mc Graw Hill: New Delhi
KW  - Services marketing
ER  -