Zeithaml, Valarie A; Bitner, Mary Jo Services Marketing: Integrating customer focus accross the firm Zeithaml, Valarie A; Bitner, Mary Jo - 3 edition - Tata Mc Graw Hill: New Delhi 2003 - 620 p - . ISBN: 70530424 335 Subjects--Topical Terms: Services marketing Dewey Class. No.: R 658.8S ZEI