TY  - BOOK
AU  - Khan, Kaleem Mohammed; Khan, Mohammed Naved
TI  - Facets of Indian advertising and consumer behaviour: An empirical approach
SN  - 8173914478
U1  - 659  KHA 
PY  - 2002///
CY  - Kanishka Publishers Distributors: New Delhi
KW  - Advertising
ER  -