Ries, Al; Trout, Jack <br/><br/>
Positioning-the battle for your mind 
Ries, Al; Trout, Jack 
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 - Tata Mc Graw Hill: New Delhi  2003 
 - 246 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label>007053375X  175 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>S 659  RIE