TY  - BOOK
AU  - Czerniawski, Richard D; Maloney, Michael
TI  - Creating brand loyalty: The management of power positioning and really great advertising
SN  - 814405010
U1  - R 658.8B  CZE 
PY  - 1999///
CY  - American Management Association:New York
KW  - Brand Management
ER  -